Alyce Adams is a fan of all things online, using that passion during her time as an Investment and Development manager at Screen Australia in the Online department. Over the course of her eight years with the organisation she oversaw hundreds of web series that reached millions of views, providing creative feedback on projects at all stages from scripting through to release, including audience engagement strategies to best serve changing online audience habits. 

Alyce graduated from VCA with a Masters in Screenwriting, creating two seasons of her first web series ‘I can’t even.’ soon after. Her short films have won the audience choice award at Sunshine Film Festival and Best Short at Blue Heeler Film Festival. With this experience, she wrote the world’s first scripted series for release on TikTok in 2020 called Love Songs. The second season was funded by Tinder and in total has amassed over 20 million views. She wrote the audio romcom Sounds Like You, a commissioned Audible Original that released in 2024 and hit #2 on the Romance charts in Australia. It was nominated for ‘Best Audiobook’ at the Australian Book Industry Awards 2025. Most recently she released her self produced vertical series First Kiss on Instagram and TikTok in December 2025, going from zero followers to building a viewership of 750K on each platform, all with original IP, new talent and zero marketing budget.

Thanks to her years working in the online space and overseeing hundreds of different web series, Alyce is well versed in providing script feedback as an editor and helping in the development of projects from involvement in writers room to strategy consultation.